Week 6 Question

The reading laid out a very organized and deliberate process for branding a city.  As far as I am aware, Dublin has no such Branding Partnership.  I don't think that Dublin has branded itself as deliberately as the examples from the Placebrands reading have.  However, I do believe that the city as a whole is aware of how it is perceived by a foreign audience and makes an effort to seem desirable.  We've seen that in previous classes with  companies like Google and Intel opening offices here.  Dublin also has its tourism industry to rely on, which is a brand, and we see things every day, like giant leprechauns and pub crawls, that indicate the efforts taken by the city to entice tourists.